Cotton Traders: Integrated Campaign Rollout

Working within Cotton Traders’ established brand guidelines, I developed a suite of campaign assets across OOH, print and editorial formats using copy and core creative direction supplied by TBWA.

The concept challenges assumptions around age and style, pairing warm, character-led photography with bold, confident typography. I focused on maintaining brand integrity while elevating the visual hierarchy for large-format environments, ensuring clarity and impact across billboards, magazine spreads and transport placements.