View Masters Visual Identity

To expand my portfolio, I’ve been using AI-generated briefs to simulate real-world design challenges. For this project, I developed a complete brand identity for a fictional, family-run eyewear store called View Masters, targeting millennial customers. The brief emphasised a need for elegance and clarity while embracing a modern, colourful aesthetic, with green as the primary brand colour.

I approached the design with the goal of blending sophistication and approachability. The primary logo features a minimal line illustration of glasses paired with a clean, geometric sans serif typeface to evoke modernity and clarity. This is balanced by the secondary typeface, a refined serif that adds a touch of heritage and trust, which is ideal for a family-run business.

The colour palette is soft yet vibrant, anchored in shades of green and complemented by muted pinks, blues, and neutrals. This provides visual interest while maintaining a calm, elegant tone.