Grow Your Vegetables

This self-initiated campaign was inspired by my local grocer, Unicorn Grocery, a cooperative known for its sustainability and political ethos. I challenged myself to design a social media campaign promoting their organic seed range, with the aim of increasing engagement and sales.

Building on one of their well-known slogans, “Occupy your food supply”, I incorporated bold spray-painted elements with grungy stamped text to highlight the protest-driven, grassroots spirit of the business. This is contrasted with natural, earthy backgrounds to retain the organic aesthetic that reflects their values.

The result is a short-form video advert designed specifically for Instagram Stories and Reels. (Click the video to hear the sound!)