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PureDivine.Online
Project type
Animation, UI Design, Graphic Design, Social Media
Date
2021
PureDivine.Online was my final project at UAL Chelsea—a satirical take on wellness brands and their often misleading marketing. Designed as a home for deliberately "bad" graphic design and impractical wellness products, the project critiqued the rise of toxic positivity and performative self-care during the COVID-19 lockdown. I developed a fully realised brand identity, including a website, print advertisements, and social media content, all reinforcing the parody. Through this work, I explored the intersection of design, consumer culture, and political commentary.
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