Soreen: Lunchbox Loaves

Soreen’s Lunchbox Loaves required a larger outer box for supermarket distribution. Using the brand guidelines and newly developed character set, I designed a 3D multipack that balances playful energy with clear retail hierarchy.

The concept focuses on communicating mixed flavour variety and pack value while appealing to both children and parents. Character-led visuals create warmth and personality, supported by structured pack messaging, nutritional cues and strong shelf presence.

The final outcome demonstrates my ability to extend an existing brand into a new format, combining concept, visual storytelling and commercial awareness across front, side and top panels.