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The Jive Turkey
Project type
Graphic Design, Social, Art Direction
Date
January 2026
A social-first food concept capturing the moment a 70s dinner party slips into the afters.
Insight
The best part of hosting isn’t the main course: it’s what happens once the lights dim, the drinks turn bitter, and people loosen up.
Idea
Create a shareable food and drink platform inspired by 70s Americana, built around adult flavours, attainable homemade hosting, and the atmosphere of post-midnight conversation.
Working across short-form video, still imagery, and editorial writing, the project romanticises texture, warmth, and human presence; deliberately moving away from instructional, overly polished content in favour of something more intimate and lived-in.
Each piece sits within a consistent visual world, where restraint, hierarchy and tone are used not as design exercises, but as storytelling tools.
The project is ongoing, acting as a flexible creative platform that can evolve across formats while maintaining a distinct and cohesive identity.
